It’s the Art That Matters

Let Me Explain…

In the world of literary fiction, it is often deduced that there are actually only seven stories. Basically, all possible plot lines can be summarized and categorized into a few iconic ‘types.’ And yet, the world of literature still seems awash with variety; seemingly countless plot, character and theme variations.

So it is, perhaps, with all media…

DRIFT Studio for the Arts believes that no matter how profound an idea is, or how fresh a concept seems, sensitivity to the form in which that content is delivered is paramount. Not only does this focus on the artistic form of art ensure a fresh unique quality, but it also helps the creator get at the very meaning of their work.

Find the right melody, rhythm, texture and prosody for a song, and you may just succeed in transmitting to some listeners the original thought that inspired you to create that piece of music in the first place. Discover the appropriate lines, shapes, textures and colours for a particular design, and you’ve got a shot at moving the viewer in the way you yourself were moved when conceiving the image.

DRIFT is committed to helping others fine tune the craft of their creative endeavour to the point that the intended (… or discovered) intellectual and emotional expression shines through.

And so… yeah, it’s the art that matters.

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